Maitems Analytics Adds BI and Survey Tools

Healthcare Business Intelligence (BI) provider Maitems Analytics has announced two new products for pharmaceutical companies: 360 Brand View and Continuous Pulse Survey.

The firm, which appointed healthcare research veteran Alberto Herreros as MD three months ago, was founded in 2013 and has around a dozen staff. In addition to dashboard-based BI platforms, competitive intelligence analysis and medical conference analytics, it has developed its own online methodolgy to detect bias in doctor respondents, as well as a Sales Performance Analytics Platform.

360º Brand View will deliver analysis of pharma / healthcare trends and events including trial data and treatment guidelines, KOLs and brand positioning, and will cover the major European and global conferences - monthly updates will be provided.

The Continuous Pulse Survey promises an 'unbiased' methodology allowing ten-minute online surveys with selected physician targets in Europe, and the will ensure 'consistent responses based on a specifically designed questionnaire', validated by a psychologist, according to Maitems.

Web site: www.maitemsanalytics.com .