Boxclever Launches Marketing Effectiveness Business

In the UK, full service agency Boxclever has launched a Marketing Effectiveness business, and hired former Nunwood Board Director Colin Bunn to lead it.

The Leeds-based firm was set up in 2010 by Kathryn Boxall, Sam Gardner and Claire Boorman, who previously headed Nunwood's Global Insight, Analytics and Activation divisions respectively. Specialist areas include proposition development and pricing, brand strategy, customer experience, segmentation and marketing effectiveness.

The new division will focus on areas such as econometrics-based marketing mix modelling, digital conversion modelling, new media testing and an integrated approach to long-term brand equity modelling. Bunn (pictured) joins from ZenithOptimedia's marketing effectiveness agency Ninah Consulting, where as a Director he advised clients on driving higher ROI from their media and marketing budgets. Prior to this he was a Consulting Director at Datamonitor, and MD of Market Analytics at Nunwood. Earlier, he spent ten years at Nielsen, latterly as Business Development Director, Analytic Consulting, Europe.

Commenting on the launch, Gardner said: 'Our investment responds to industry demands for more customised approaches to Marketing ROI measurement. Colin's expertise and innovative approaches make him a perfect fit to lead this new venture'.

Web site: www.boxcleverconsulting.com .