Ninah Hires Former Nunwood Analytics Chief

In the UK, ZenithOptimedia has made a number of appointments in its global marketing effectiveness agency Ninah Consulting, including former Nunwood analytics chief Colin Bunn who takes up the position of Director.

Ninah has also appointed Tim Johnson from Harris Interactive, Sara Menozzi from Holmes & Cook, Jan Lafferty from All Response Media, Adam Dustin from Todd Energy, and Jekaterina Ivašniova.

Ninah analyses the effectiveness and profitability of marketing activity through a combination of modelling and management consulting. The firm has offices in London, New York, LA, Toronto, Mumbai, Hong Kong and Melbourne.

Bunn (pictured) brings more than twenty years' experience of applying analytics to clients' marketing and business issues. Most recently, he served as Consulting Director for Consumer Markets at business information firm Datamonitor, prior to which he spent three years at Nunwood, latterly as MD of Marketing Analytics. Before this, he worked at Nielsen for a decade in a number of senior roles including Business Development Director, Analytic Consulting, Europe; and Marketing Manager, Retail Measurement Services UK. Earlier, he was Marketing Analysis Manager at Marketforce.

MD Mike Campbell comments: 'I am delighted with the growth that Ninah has experienced in recent years, and with these new additions to the team we are well placed to add further value for our clients and raise the quality bar to a new level.'

Web site: www.ninah.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.