Visual Analytics Firm Curalate Raises $27.5m

Visual analytics platform Curalate has secured $27.5m in a Series C round of investment, bringing its total funding to date to $40m.

Curalate was launched with an exclusive focus on Pinterest, but has since extended its reach to cover the content of other sites. Its image analytics algorithms and marketing tools are used to understand 'visual conversations', increase fan engagement, and grow revenue across Instagram, Tumblr, Facebook and Pinterest.

The firm's new funding was led by NEA, which was the lead investor in its Series A and B rounds - with participation from existing investors First Round Capital and MentorTech Ventures.

CEO Apu Gupta (pictured) comments: 'As the web becomes dominated by visual content, the way consumers discover brands and products is changing. Curalate has built the leading platform for capturing today's visual consumer. This funding gives us the fuel to create tomorrow's innovative marketing solutions'.

Web site: www.curalate.com .