Marketing Sciences Hires Bacardi Veteran

In the UK, Winchester-based Marketing Sciences Unlimited has hired Bacardi veteran Nicola Gibbs as Research Director in its FMCG division.

The Creston-owned firm conducts qual and quant digital and sensory research for clients around the world, and specialises in FMCG retail, financial, and technology research. Gibbs (pictured) joins from brewing company SABMiller, where she served as Global Research Capability Manager. Before this, she was Head of Consumer Insight & Planning at Bacardi, where she worked for seventeen years; Senior Research Manager at J Sainsbury; and an SRE at Market Measures.

In her new role, as part of the firm's Product and Sensory team, Gibbs will help clients develop their product-based marketing and strategy through research insights and recommendations. MD Jane Rudling comments: 'We are very pleased to welcome Nicola to the team. We have no doubt that her extensive client-side experience at blue chip FMCG companies will be invaluable to us as we constantly look to improve the insight that we deliver on consumer behaviour.'

Web site: www.marketing-sciences.com .