Lightspeed Rolls Out Ten Tools in Australia

WPP-owned digital data collection specialist Lightspeed has rolled out ten new capabilities in the Australian market, combining emerging MR technologies such as facial coding and social media intelligence with its proprietary fieldwork and panel management expertise.

In addition to its ReTrack, Communities and QuestionArts solutions, clients in Australia will be able to access new tools, most of which integrate the firm's expertise with technology from partner companies:

• AdTracking: integrating exposure data with a double opt-in panel (using Millward Brown's proprietary technology)
• Bulletin Boards: offering integration of quant and qual research through an online discussion of survey participants (powered by 20:20 Research)
• Business Matters: providing access to affluent and influential respondents (tapping in to Red Planet's panel of more than 100,000 Qantas Frequent Flyers)
• CATI: offering a research solution by hosting online and telephone interviews centrally (powered by National Field Services)
• Facial Coding: giving researchers the ability to append emotion response data across key measures (using Affectiva's emotion recognition software)
• Metering: tapping in to the digital activities of consumers to deliver insight (through RealityMine's software)
• Mobile Audience: specifically built to support mobile research projects
• Social: tracking real-time social and mainstream media conversations (built on Synthesio's social media intelligence platform)
• Video Appends: capturing video insights with at scale analysis (using Voxpopme's video capture and analysis technology)
• Youth Matters: reaching 12-29 year-old panellists (through the Student Edge Youth Panel).

Martin Filz (pictured), CEO for Asia Pacific, comments: 'Introducing these technology-driven add-ons will assist our clients in the navigation of these new methodologies and will add value to the future of the research industry. It's not enough to have the technology to drive insights; by leveraging these technological advances with our experience in delivering high quality research, we're able to create more impactful output that delivers deeper and more relevant insights to brands'.

Web site: www.lightspeedresearch.com .