AsiaPac Roll-Out for Lightspeed GMI Tools

WPP-owned online specialist Lightspeed GMI has rolled out is tracker design review service 'Re-Track', and its QuickTurn Insights and Fast Track Service solutions in the Asia Pacific region.

Initially launched in Europe, the Re-Track service will now provide AsiaPac users with a process through which to test, optimise and redesign existing trackers for communication with mobile audiences. The service also offers planning services for new trackers including sampling, fieldwork planning, question format, and design.

Delivering results in 48 hours, QuickTurn Insights provides access to consumers across Asia Pacific, with the ability to field fifteen questions, and target 500 respondents; while Fast Track enables online surveys to be created within hours of clients submitting final survey questions.

Martin Filz (pictured), CEO, Asia Pacific, comments: 'Blending our industry expertise with a consultative approach helps deliver a critical solution to our clients. We are excited to offer expansive research improvements through our expert teams'.

Web site: www.lightspeedgmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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