Critical Mix Names UK Managing Director

US-based sampling and data collection provider Critical Mix has appointed Colin Turner-Kerr as Managing Director, UK, in charge of leading the development and expansion of the business throughout Europe.

Critical Mix, which was previously known as reinvention, was launched in 2012 by Greenfield Online veterans Hugh Davis and Keith Price. In 2013, the firm bought SurveyMonkey's ZoomPanel community, which it has since combined with its own online panel sample in the US, UK, France, Canada and Australia. Early last year, the company launched a daily omnibus service called kNOW, providing feedback from a nationally representative sample of 1,000 US adults, or 500 mobile-only respondents on any day of the week, including weekends.

Turner-Kerr (pictured) joins after a sabbatical from the industry, during which he served as MD of DHL's shipping agency Hull Blyth Angola. Prior to this, he worked for Global Market Insite (GMI) as Commercial Director in London, before its merger with Lightspeed. Earlier, he spent nearly six years as an Account Director at Mintel.

Commenting on the appointment, Price said: 'Colin brings a wealth of regional market expertise to Critical Mix and our European clients. He will be instrumental in expanding the presence of our easy-to-use, collaborative insights tools and exceptional customer service within the UK and European territories'.

Web site: www.criticalmix.com .