Critical Mix Launches kNOW Daily Omnibus

US sampling and data collection provider Critical Mix has launched kNOW, a Daily Omnibus service providing feedback from a nationally representative sample of 1,000 US adults, or 500 mobile-only respondents on any day of the week, including weekends.

Critical Mix, which was previously known as reinvention, was launched in 2012 by Greenfield Online veterans Hugh Davis and Keith Price to provide a 'more human-to-human' approach to sample acquisition. In 2013, the firm bought SurveyMonkey's ZoomPanel community, which it has since combined with its own online panel sample in the US, UK, France, Canada and Australia.

The kNOW Omnibus has been developed to provide feedback from a census-balanced (age, gender and region) nationally representative sample on every day of the week. Questions can be submitted any day by 3pm ET, with answers delivered no later than 5pm ET the following day, and clients receive instant access to results through a data visualization tool, and are also able to receive the data in any chosen format.

Price (pictured) comments: 'It's our goal to ensure that our customers have easy access to marketing insights whenever and however they need it. That's why we designed an omnibus service that is super simple to use, with access to results in real-time. We also offer support from our team of data collection experts who are always there to answer questions and make sure that every study is conducted flawlessly for the highest-quality results.'

Web site: www.criticalmix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.