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Strategy Analytics Adds UX Offer for Emerging Tech
Technology consulting firm Strategy Analytics has restructured its User Experience Innovation Practice (UXIP) with the launch of a new service under the aegis of promoted Director Chris Schreiner.
UXIP provides design guidance and competitive intelligence for user experience innovation, using a mix of large-scale survey work, in-depth interviews, focus groups and observational sessions. Its current In-vehicle User Experience (IVX) Service and proprietary research capabilities will now be joined by the User Experience Strategies Service (UXS), which will analyze UX innovation opportunities in wireless, smart home, and other emerging technologies. The service, which will include a monthly Technology Planning Report, aims to give clients a roadmap to good design based on an understanding of 'the emerging needs, motivations, use cases, pain-points and 'must-have' experiences of lead adopters and future target consumers'.
UXIP Vice President Kevin Nolan comments: 'I am pleased to announce that Chris Schreiner, current Director of IVX, has been promoted to Director, Syndicated Services, UXIP. Bringing a wealth of experience, Chris's appointment will ensure that we can continue to enhance our project portfolio and capabilities through both syndicated and proprietary research'.
The company opened an Autonomous Vehicles marketing information service in October 2015 and a Consumer Insights Practice in early 2013. Offices are in North America, Europe and Asia and home page at www.strategyanalytics.com .
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