German Roll-Out for Havas Geomarketing Arm Adcity

Advertising group Havas is launching its Adcity out-of-home (OOH) and geolocation-based communications division in Germany, where it will open on April 1st.

First launched in December 2014 in France, the division applies consumer understanding to data activation, media convergence and new technologies to drive impact and engagement with consumers on the move. Its team works closely with other Havas Group businesses including social media unit Socialyse, mobile marketing arm Mobext, and online performance marketing brand Ecselis. It also offers a proprietary tech platform, Adcity Solutions, which integrates socio-demographic, behavioural, mobility and media data to help clients understand consumers at a geographic level in each country.

Matthieu Habra (pictured), Head of Global Network, Adcity explains: 'We are very proud to open Adcity in Germany, a very important market for Havas Group. After France (2015), APAC (July 2016) and Spain (September 2016), this step enhances our global expansion in Europe. We are now able to provide clients with a new data-driven, audience planning approach with a real capability to lead local or worldwide OOH strategies'.

Web sites: www.havasmediagroup.com and www.adcityww.com .