Davidson Takes New Senior Role at Flamingo

London-based insight and strategy agency Flamingo has promoted MD Andy Davidson to become its first Chief Strategy Officer.

Flamingo's specialist areas include people insights, semiotics, 'cultural futures' and digital forensics. Davidson joined in 2013, from US-based strategy agency The Sound whose London office he set up. Before this, he worked as VP of Insight and Strategy at MTV Networks International.

He will now lead the strategic development of Flamingo's future offer - in particular developing its capability for interdisciplinary thinking. He comments: 'New data sources are emerging all the time and there's a real need to merge the deep cultural and people insight we are famous for with clients' primary behavioural data and new forms of social and digital data emerging from Flamingo's Digital Forensics team'.

Desirée Lopez, Flamingo CEO describes Davidson as the ideal person to lead the firm's strategic offer, commenting: 'His ability to focus on creative strategic business solutions for our clients is part of what makes Andy such an asset to our business. He moves into this new role with outstanding experience and passion for pioneering innovative approaches to grow our evolving business'.

The company is now focused on growth opportunities in London after parent company Omnicom took the shock decision to close seven of its eight global offices in April.

Web site: www.flamingogroup.com .