MaritzCX Combines CX Data with Behavioural Insights

Customer experience specialist MaritzCX is adding behavioural science research to its CX programs, aiming to reveal insights about customer perceptions which 'surveys alone can't provide'.

The fusion of the two disciplines is a direct result of the recent appointment of Charlotte Blank as Maritz's Chief Behavioural Officer, and the formation of the Maritz Field Research Collaborative, which connects the firm with networks of academics and clients. Blank and her team will provide thought leadership, lead academic research partnerships, and promote the direct application of behavioural science for all Maritz companies, working with MaritzCX leadership, research and product teams.

Company President and CEO Mike Sinoway comments: 'We want our clients to have more of those 'Aha!' moments, when they realise why their customers behave in the strange ways they do. By combining Charlotte's leadership with decades of behavioural science research, our market research capabilities, and our advanced technology, MaritzCX can significantly amplify a company's understanding of its customers'.

Web site: www.maritzcx.com .