Maritz Hires Chief Behavioral Officer

In the US, research-led sales and marketing services company Maritz has appointed Charlotte Blank as Chief Behavioral Officer (CBO), tasked with leading its thought leadership, research, and the application of behavioral science.

The firm is based in St. Louis and its portfolio of services includes market and customer research; customer loyalty, sales incentives, employee rewards and recognition programs; and meeting, event and travel incentive services. Blank (pictured) previously led neuromarketing, social media and global branding initiatives during her ten years in the media and automotive industries, which included stints at Turner Broadcasting and General Motors. In her new role, she will also develop Maritz' network of academic partners and focus on opportunities for field research with these contacts and with clients.

CEO and Chairman Steve Maritz comments: 'At our core, we're a behavior company. The scientific study of human behavior is a central component of Maritz' DNA, and ingrained in the design of our client solutions. With Charlotte as our CBO, we can emphasize to the market and our clients the role behavioral science plays in powering our solutions and improving their business performance'.

Web site: www.maritz.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.