Acxiom Rolls Out Consumer Data Services in Mexico

Enterprise data and analytics company Acxiom has rolled out its InfoBase consumer database and AbiliTec consumer identity service in Mexico, to enable clients to reach 78 million unique individuals - 84 percent of the country's adults.

Clients and partners will gain access to third-party, regionally compliant consumer insights across Mexico, to help with product and service marketing, and customer engagement strategies. Acxiom's InfoBase brings together several local market data sources to create demographic and geo-statistical data such as age, property, affluence and education; and digital behavioral segments. Another solution, AbiliTec, helps clients identify people across the region using an identity graph that combines multiple local market sources with data ethically obtained and compliant with local and national laws.

Along with the launch, Acxiom has expanded its partnership with mobile ad targeting and device matching technology specialist 4INFO. Rick Erwin (pictured), President of Acxiom's Audience Solutions division, comments: 'With ad spend in Mexico projected to grow to $6.17 billion by 2020, the AbiliTec and InfoBase Mexico launch and expanded partnership with 4INFO provide global marketers unmatched access to this rapidly expanding market'.

Web sites: www.acxiom.com and ww.4info.com .