Merkle Execs Join Acxiom for New Global Data Team

Acxiom has announced three hires in its Audience Solutions division, which it says will 'expand its global data curation and data activation reach'. Marc Fanelli joins as the unit's Group Vice President, and new VPs Chandos Quill and Karen Caulfield will work with him. All three worked previously at Merkle.

This new 'Global Data team' will 'drive the expansion of data capabilities globally and help the company fulfil its mission of making it safe and easy to activate data anywhere', according to Acxiom, which cites the increasing desire of clients for a centralised approach to 'curation and activation' of data. The two VPs will take responsibility for global data strategy and value proposition development as well as data sales and partnership acceleration.

Fanelli brings more than 23 years of experience as a database marketing executive and operations leader. He worked most recently at data-driven consumer insights and analytics specialist Merkle - now part of Dentsu Aegis Network - where he was GM of the Global Data Solutions group. Quill has sixteen years' experience in marketing services, and also joins from Merkle, where she was responsible for building and growing data syndication and onboarding capabilities. Before this, she held senior leadership positions at Experian.

Caulfield's Merkle role was as a Global Data Solutions leader, responsible for managing large-scale global data deployments and running the global data delivery team. Her seventeen years of experience in global performance marketing and CRM also include spells at Intuitive Group International (Parago) and ICLP - Global Loyalty Agency.

Rick Erwin (pictured), President of the Audience Solutions division, comments: 'We are pleased to welcome Marc, Chandos and Karen to Acxiom to form this exciting new team and expand our deep knowledge and expertise in data and global marketing. Historically, brands and agencies have had to rely on a complex web of providers and technologies to execute their programs across geographic boundaries. In the future, these audiences will want to not only understand consumer behavior across devices, but also have a borderless approach to identity resolution and targeting - capabilities that this team will help bring to market'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.