Acxiom Rolls Out 'People-Based Marketing' in Australia

Enterprise data and analytics company Acxiom has rolled out its 'people-based marketing' insights services and new omnichannel marketing capabilities in Australia.

Over the past eighteen months Acxiom has offered clients people-based audience data which can be combined with first-party data, and connected to interactions with consumers on digital devices. The initial roll-out in Australia will enable clients to create 'buyer-centric' consumer personas by matching off-line transactional data to digital media consumption. Hundreds of other custom audiences are available either through Acxiom's Connect App, or can be purchased directly through Acxiom's media partner network. These audiences can then be targeted through digital platforms such as Google, Facebook, Nine, eBay, Y!7 and Twitter.

Acxiom Australia MD Esther Carlsen (pictured), who recently joined the company from WPP's audience profiling and targeting division Xaxis, comments: 'There has been a strong demand for people-based data within the Australian market for some time. Coming from a programmatic business, where cookie and device-based data has been the main currency, it's great to be leading a company that bridges the divide between the off-line and digital world'.

Web site: www.acxiom.com .