Ebiquity Figures Bolstered by New Products

UK firm Ebiquity has announced Interim Results for the six months ended 30th June, with revenue of £44.6m, flat on a like-for-like constant currency basis. The group says its Advertising Intelligence subscription services have returned to growth on the back of two new metrics products.

The company rolled out its digital ad intelligence platform Portfolio Digital in the UK in April, following its launch in Australia at the beginning of the year; and in July launched a service called Total View Attribution, helping clients assess which media channels and campaigns are most effective and warrant increased investment.

The group operates from 20 offices across 14 countries, and says good revenue performance from its European and Asia Pacific business units was offset by weaker performance from US operations in the period. The recent acquisition of Digital Balance extends has further extended its digital analytics capability in Australia. Underlying Profit Before Tax was down 21.8% to £6.2m, described as 'in line with market expectations and the implementation of the growth acceleration plan'.

CEO Michael Karg (pictured) comments: 'Over the past six months we have continued to achieve the milestones we set out in our five-year Growth Acceleration Plan. The steps we have taken will enable Ebiquity to take advantage of the changing media landscape. The positive momentum from recent client wins, a growing pipeline and product investment is expected to continue across the second half of 2017'.

The company is on the web at www.ebiquity.com .