Ebiquity Launches Total View Attribution

UK-based media and marketing insights firm Ebiquity has launched a served called Total View Attribution, helping clients assess which media channels and campaigns are most effective and warrant increased investment.

Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. Its new Total View Attribution solution is driven by custom-built calculations to help advertisers evaluate the impact of the range of channels, including broadcast and digital, and how they work together, including the specific contribution of each digital channel.

Mike Campbell (pictured), Head of International Effectiveness, comments: 'The Total View Attribution service provides a multi-channel solution for advertisers, putting digital media effectiveness in context with off-line media. The service will enable clients to improve the ROI of their total media investments in an independent, efficient and transparent manner. We are looking forward to working with clients across geographies and industries to improve their profitability'.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.