Cambridge MR Appoints Bagnall as Managing Director

In the UK, Cambridge MR has brought in former 2CV MD Mark Bagnall as Managing Director, replacing Paul Beresford who has moved into the role of Chairman.

Founded in 1980, the full-service agency offers quant, qual and sensory research for the food, drink, FMCG and retail markets. Bagnall (pictured) joins after two years at Basis Research, where he served as Head of Innovation, working on new proprietary tools and techniques. Prior to this he was MD of 2CV's UK office, having previously run his own agency, Phoenix Research.

In his new role, Bagnall will draw on his experience of developing new approaches and applied technologies to refresh the company's approach to conducting and presenting consumer research. Commenting on the appointment, Beresford said: 'Mark demonstrates a deep understanding of how client demands from consumer research are changing and how the value of our expertise in food and drink, coupled with our large and unique catalogue of back data, can be harnessed in meeting these changes. He joins at a pivotal time for our company as we strive to leverage this rich source of insight to inform and guide all aspects of the product experience using the very latest data science expertise'.

Web site: www.cambridgemr.com .