Natural / Specialty Foods Firms Partner

In the US, healthy living insights provider SPINS has announced a partnership with consumer product sales and marketing agency C.A. Fortune, which focuses on the natural, specialty / conventional and bakery / deli trade channels.

SPINS already has a longstanding partnership with retail data giant IRI, an extension to which was announced yesterday as part of IRI's upgrade of its Verified Audiences personalization platform. The C.A.Fortune partnership aims to 'equip innovative retailers and shared manufacturer clients with tremendous insight and a common language on which to build stronger collaboration', according to the firms.

C.A. Fortune helps clients with services including brand incubation/acceleration, client development, sales management, marketing and insights. Headquartered in Chicago, it has seven regional offices in the US. Managing Partner Tyler Lowell says SPINS' 'vision, forward-thinking approach and dedication to always being a value-add organization' is in perfect alignment with his own company's outlook. For SPINS, CEO Tony Olson comments: 'As natural, specialty, and health and wellness influences continue to disrupt retail across all channels, it is more important than ever for manufacturers and retailers to communicate effectively and efficiently on their most important business metrics. We look forward to facilitating this essential connection as C.A. Fortune joins SPINS as a valued partner'.

Web sites: www.cafortune.com and www.spins.com .