Toluna Rolls Out PowerShelf Placement Testing Solution

Toluna has launched a fully automated DIY shelf testing solution called PowerShelf, assessing the impact that shelf placement has on consumer attention to products in store.

PowerShelf is available within end-to-end automated consumer insights platform TolunaInsights, which is powered by on-demand insights and behavioural data from the company's 21+ million-strong global community across 68 markets. The tool allows brands and retailers to test products in a simulated in-store environment, to understand how best to position products on a shelf and evaluate overall shelf design - among other benefits.

The launch extends an array of real-time automated methods covering testing of brands, products, package design, media and advertising concepts; the gathering of insights on consumer attitudes and purchase behavior; and understanding how consumers view a brand compared to competitors. Phil Ahad (pictured), EVP, Head of Products and Strategy, comments: 'PowerShelf is another example of how we empower clients to access consumer insights faster than ever and use those insights to make critical business decisions'.

Web site: www.toluna-group.com .