Daily Research News Online

The global MR industry's daily paper since 2000

Toluna 'Evolves' into Platform-Based Insights Firm

June 6 2018

Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'.

Frederic Charles-PetitTolunaInsights integrates audiences, surveys, communities and analytics, powered by its 'on-demand insights' and behavioural data from the company's 21+ million-strong global community across 68 markets. Toluna says this platform-based approach provides 'significant time and cost savings', without sacrificing quality or confidence in decision-making. The solution was built to complement QuickSurveys, the company's real-time DIY survey platform, and offers an end-to-end automated solution for all aspects of consumer insights.

The platform can be used to access digital tracking for real-time behavioural insights; to recruit, build, and manage custom branded communities in real-time; and to view results in real-time via a web-based data visualization and analytics tool. Clients can choose from DIY options or managed services.

CEO Frederic Charles-Petit (pictured) comments: 'There is an increasingly urgent need across every business function for automated solutions powered by advanced technology that deliver reliable insights in real-time. TolunaInsights is our answer to that need in market research, and is the culmination of a journey we embarked on ten years ago as one of the very few technology-driven global market research companies. Our platform combines the power of millions of global influencers with world-class research expertise to ensure that companies of all sizes anywhere in the world stay at the forefront of consumer insight'.

Web site: www.toluna-group.com .

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online