RealityMine Launches Behavioural Data Tool

Mobile research technology firm RealityMine has launched a self-serve behavioural data product called RealLife Answers, allowing users to analyse passive data.

From UK offices in Manchester and London, and a base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. So far this year it has launched RealLife Profiles, which provides a daily summary of passively collected data on individual panellists; and RealLife Media Players, allowing customers to view more detailed video consumption behaviour on an individual basis, on any sample and any device.

The new RealLife Answers product allows researchers to ask questions of passive behavioural data, returning answers in the same format as traditional survey data. Users can create custom queries in their current or historical projects; understand complete media brand reach, aggregating respondents' usage of multiple versions of media owner products; analyse behaviour by key media metrics; and build in survey questions with actual behavioural data sitting behind the query. The firm says this will allow them to use their standard tools to analyse behavioural data quickly and more efficiently.

COO Chris Shaw (pictured) comments: 'One of the biggest obstacles for researchers using behavioural data in their research projects is the difficulty in filtering through the large, complex dataset outputs that come from passive metering. However, with RealLife Answers, our clients get a user-friendly, high quality passive data analysis tool'.

Web site: www.realitymine.com .