Innovid First with CTV Accreditation
Online video analytics tech developer Innovid is the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV).
Innovid has been accredited by MRC for video and companion display ad served impression tracking across desktop and mobile web since 2013; and for video ad viewability measurement on desktop since 2015. After more than a year of collaboration with the standards body, the firm has now received MRC accreditation for its over-the-top (OTT) served video ad impression tracking.
George Ivie, Executive Director and CEO at the Media Rating Council, comments: 'We applaud Innovid's leadership in creating high-quality measurement solutions, including those we've now accredited related to the burgeoning CTV space. Innovid's OTT video ad measurement is the first we've accredited as in compliance with MRC's demanding accreditation requirements, which we believe represents an important milestone in the industry's ongoing evolution in this area'.
Web site: www.innovid.com .