New York-based Innovid has received Media Rating Council (MRC) accreditation for its measurement of digital video and display ad impressions.
Founded in 2007, Innovid provides marketers with tools to create, deliver and measure video campaigns. Its tools capture consumer engagement with proprietary real-time analytics and reporting, proving insight into ad viewability, engagement, awareness and social media sharing. In addition, the company partners with several research firms to provide a full suite of measurement tools.
MRC accreditation certifies that Innovid's video ad statistics comply with the body's minimum standards for Media Rating Research, as well as the Interactive Advertising Bureau's Ad Impression Measurement Guidelines.
CEO Zvika Netter (pictured) comments: 'Innovid designed its Video Ad Server to simplify video campaign management, cohesively evaluate performance in real-time, and provide dependable, insightful measurement. Our clients rely on precise delivery, comprehensive insights to evaluate video campaigns, and receiving MRC accreditation exemplifies Innovid's dedication to advertisers with a platform they can confidently depend on to capture performance.'
Web sites: www.innovid.com and www.mediaratingcouncil.org .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.