Kantar Public Opens Melbourne Office

WPP's government and public sector advisory business Kantar Public has expanded its Australian presence with the opening of an office in Melbourne.

Launched two years ago, Kantar Public pools the group's expertise to offer advice on the delivery of public policy, services and communications. Last year, the business opened a practice in Singapore. The opening of the new office was marked by a two-day Behaviour Change Academy in Melbourne, where the firm's consultants engaged with senior government communicators and policymakers, to guide the development of their programmes and strategies. The Academy has previously been hosted in London, Paris, Amsterdam, Sydney and Wellington.

Kathy O'Donoghue (pictured), co-CEO of Kantar Public Australia, says the new office will help the business to better serve its diverse client base, adding: 'We are thrilled to be able to offer our expertise, innovation and insight to policymakers, government communicators, and our public sectors clients across Australia with this new office'.

Web site: www.kantar.com .