WPP's Kantar has unveiled a new global operating brand, pooling expertise to offer advice on the delivery of public policy, services and communications.
Kantar Public will operate from offices in Amsterdam, Brussels, Delhi, London, Munich, Nairobi, Paris, Sao Paolo, Seoul, Sydney, Warsaw and Yangon. Clients can access a combination of consulting, research and analytical capabilities, and tap innovations in marketing science, data analytics and a variety of social research approaches.
The brand will bring together teams from TNS, Millward Brown, Kantar IMRB and IBOPE, to support the needs of clients in different social and political environments, while providing holistic support from research work on public policy, through to internal capability building and impact assessment for development programmes. Working with the WPP Government and Public Sector Practice, Kantar Public can also support clients in the government communications field with integrated campaign activity and digital government service delivery.
Michelle Harrison (pictured), previously Global Head of the Political and Social Practice at Kantar TNS, takes on the post of Global CEO and the Chair of Kantar Public UK, while remaining in her role as CEO of the WPP Government and Public Sector Practice. Commenting on the launch, Harrison said: 'It's been a privilege to have the opportunity to create the offer for Kantar Public, drawing on so many conversations around the world with our clients. I am also very lucky to have been able to appoint such a strong team of global leaders, who share a passion for quality and innovation in our client work, for the delivery of a better public realm'.
Web site: www.kantar.com .