NPD Launches Duty Free Shopping Behaviour Tracker

In the UK, retail information provider The NPD Group has launched a service called Nationality Tracker, providing insight into the duty free shopping behaviour of travellers and how they evolve over time.

Developed by York-based NPD Travel Retail, the new Nationality Tracker comprises a suite of interactive dashboards providing access to data collected from 22,500 interviews across 25 nationalities, along with charts/slicers for analytical purposes. The service, which combines real-time data with historical trends, is updated quarterly, enabling users to track the evolution of travellers' buying behaviour.

Information provided by the service includes airport activities, duty free metrics, duty free shopper profiles, traveller tendencies, duty free visiting and buying behaviour. It also offers data on digital behaviour such as device ownership, mobile app and social media usage, as well as airport Wi-Fi usage.

Garry Stasiulevicuis (pictured), President, NPD Travel Retail, comments: 'Understanding what motivates travellers to purchase is the key to driving growth. With the largest available coverage of key travelling nationalities and a data platform that combines real-time data with historic business intelligence, NPD's Nationality Tracker is an essential tool for the industry to better understand these consumers'.

Web site: www.npd.com .