Maru/Blue Hires Nathan Pereira to Drive UK Growth

In London, respondent access specialist Maru/Blue has hired long-time industry exec Nathan Pereira as Business Development Director on its Agency and Enterprise team, tasked with helping grow the company's presence in the UK.

Maru/Blue, which was launched last year, provides access to 'deeply engaged, well-curated respondents' through communities including Maru Voice Canada (formerly the Angus Reid Forum), Maru Voice Business Canada, Springboard America, Maru Voice UK, and Maru Voice UK Omnibus.

Pereira (pictured) joins with more than twenty years' strategy and insights experience. Most recently, he worked at fieldwork company Norstat as Associate Director - Media; prior to which he was Senior Account Manager at research community and survey technology specialist Vision Critical; Client Services Manager at online pharma fieldwork specialist Medefield; and Senior Client Services Executive at healthcare polling company and online physician community SERMO. He began his career at GfK and then Ipsos, before joining shopper insights specialist Invivo as UK Field and Operations Manager.

Commenting on the appointment, Rob Berger, Maru/Blue MD, said: 'We continue to experience excellent momentum with our UK presence and adding Nathan will only greater support this growth. I had the privilege of working with Nathan while he and I were both at Vision Critical, and his drive and strategic finesse were remarkable'.

Web site: www.marublue.net .