Respondent access specialist Maru/Blue has launched a community called Maru Voice UK, allowing members of the public to voice their opinions on a variety of topics and issues. The firm has also hired Izzy Nurdin and Deborah Horrocks as UK Business Development Managers.
Launched in April, Maru/Blue provides access to 'deeply engaged, well-curated respondents', and the roll out of its new service marks the global expansion of its online market research panels Maru Voice Canada (formerly operating as the Angus Reid Forum) and Springboard America. Maru Voice UK will work with household brands, government bodies, not-for-profit organizations, and the media in order to help them better understand their customers and stakeholders.
UK MD Paul Williams (pictured) comments: 'I am excited to be bringing such a high-quality community to the UK market. We know what the people who do our surveys like and dislike and we treat them like people, not sample. That's how we have such quality that we can proudly call ourselves boringly reliable'.
Joining the team are Nurdin, with seventeen years' experience of building and cultivating client relationships, including time as Director of Client Services at Dub (now known as Further); and Horrocks, who brings business development experience gained at companies such as LexisNexis, McGraw-Hill Education and Pearson.
Web site: www.marublue.net .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.