Maru/Blue Rolls Out Qual Community in UK

Respondent access specialist Maru/Blue has expanded its Qualitative Community to the UK, where it will provide access to what it describes as 'articulate' respondents.

The company, which was launched last year, delivers 'deeply engaged, well-curated respondents' through communities Maru Voice Canada (formerly operating as the Angus Reid Forum), Maru Voice Business Canada, Springboard America, and Maru Voice UK, as well as the recently launched Maru Voice UK Omnibus.

Members of its Qualitative Community are invited to join once identified as 'articulate, engaged, and actively interested in participating in qual research studies'. According to the firm, members of this community have proven themselves to be responsive and reliable respondents, who are ready to offer their opinions, ideas and reactions.

Maru Group CEO Ged Parton comments: 'The quality and openness of the community members' responses is very impressive. They represent a tremendous opportunity for all researchers to get access to very articulate respondents'.

Web site: www.marublue.net .