2CV Hires Global Business Development Director

In London, boutique insights agency 2CV has appointed former Crowd DNA exec Antonia Cheese as Global Business Development Director.

The full service agency, which also has offices in Los Angeles and Singapore, was acquired by Cello in 2007. Cheese (pictured) joins from cultural insights agency Crowd DNA, where she served as Director of Quant and Analytics. Prior to this, she spent seven years at MindMover (previously known as Tpoll), latterly as Head of Insight. She began her research career at Survey Solutions, before joining ICD Research.

Commenting on the appointment, Global COO Tim Blandford said: 'We are seeing a shift in needs from clients to a more holistic data centric and consultative approach to understanding consumers. With Antonia's arrival this adds to our ability to ensure we provide clients with the right solution whether that be qual, quant, ethnographic or digital. It builds on our 2020 strategy and fits with a string of product and people initiatives rolling out over the next 12 months'.

Web site: www.2cv.com .