UK-based full service agency Tpoll has been re-named MindMover, and has announced the appointment of Laura Lake as Managing Director.
Founded in 1999, the firm specialises in creating online customer panels and combining research techniques with its in-house IT systems. MindMover is already the name of the company's online community, which allows it to reach different demographic groups, examining lifestyle and attitudinal behaviour.
Lake has been working on the rebrand since joining in January. She was previously Head of Market Intelligence for Bristol-based agency Consumer Intelligence, and she ran her own research consultancy i-works research, which specialised in evaluating economic and business regeneration programmes. She replaces former MD Barry Noble, who left the firm in March to take up the role of MD at NPD specialist Ink Research.
Mark Ursell, founder and CEO, comments: 'The rebrand is part of a wider response to clients' increasing needs to develop brands across multiple channels that build positive relationships with consumers in a world of constant and rapid change. MindMover sets out an engaging proposition that enables us to build for the future'.
Web site: www.mindmover.co.uk .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.