Differentology Adds Two to Senior Team

Newcastle and London-based research consultancy Differentology has appointed Melissa Gonsalves and Matt Picton as Directors, leading its Strategic Insight team.

Differentology, which is part of the e>erything d.fferent group, offers bespoke research to uncover what moves and motivates groups of people. It then helps clients apply these 'human truths' to concepts, journeys, products and positioning before adopting a co-creation approach to spark ideas, and using 'creative communication' to disseminate the findings.

Gonsalves joins after nearly five years at Unilever, latterly in a global cultural insight role in its People Foresight Centre of Excellence. Prior to this she worked for Procter & Gamble in product and consumer research positions. Picton (pictured) was previously a Director at full service research agency Boxclever, before which he held a Director role at Hall & Partners, and led account teams at Nunwood. He began his career at Millward Brown, before joining the Central Office of Information (COI) as Research Manager, predominantly covering the development and evaluation of communications.

Commenting on the appointments, MD Lizzie Gilthorpe said: 'Melissa and Matt are exciting additions to our team and demonstrate our focus on adding senior level expertise that we can in turn offer our clients. Their diverse experience fits with our consultative approach to understanding consumers'.

Web site: www.differentology.co.uk .