Survata Hires Matt Valle as Head of Plan Suite Sales

In Dallas, DIY research and ad measurement company Survata has hired long-time industry exec Matt Valle as Head of Sales for its Plan Suite of applications, designed to help marketers track their brands.

Founded in 2012 by childhood friends and University of Notre Dame alumni Aaron Wenger and Chris Kelly, Survata began by providing 'Survey Walls' as a means of accessing online content, and has evolved its offering with launches including niche audience service Segment Surveys. Last year, the firm secured $14m in Series B funding, which it is using to further develop its ad measurement suite.

Valle (pictured) joins after fifteen years as a senior executive in the MR sector. Most recently, he worked for strategy and custom research company Magid as SVP, Consumer Products and Services; prior to which he was SVP of Ipsos Marketing; and EVP, Global Key Account Management at GfK. Earlier, he held senior roles at EmSense and MarketTools, having begun his career as a Senior Analyst at Thomson Reuters, before joining TNS NFO as an Account Executive.

In his new role, Valle will be instrumental in developing the positioning of the company's Plan Suite, which includes brand tracking, creative testing, audience activation and instant insights. He will also hire sales executives and sales development representatives to create a nationwide sales team. Commenting on the appointment, Kelly said: 'By adding a seasoned sales leader like Matt, whose career has included many of the other industry heavyweights, we know we now have a leadership team that would make every consumer-insights executive jealous'.

Web site: www.survata.com .