Data Management and Targeting Firm ownerIQ Acquired

Data-driven services company Inmar has acquired ownerIQ, a provider of 1st and 2nd party data solutions to brands, retailers and manufacturers.

ownerIQ was founded as long ago as 2006 and is venture capital backed. The combination of the two firms promises to help clients use their first party data for effective and measurable marketing campaigns, including fully integrated technology to power retailers' digital media networks. Inmar says it will promote and grow ownerIQ's second-party retail shopping and purchasing data marketplace, with over $10bn in online and off-line transactions recorded each month.

David Mounts (pictured), Chairman and CEO of Inmar says the deal is 'about much more than just the acquisition', and explains: 'It marks another key milestone in the growth and momentum of Inmar's recently launched Innovator Ecosystem and fits perfectly into our broader tech strategy and vision. The ownerIQ division of Inmar will expand the services and solutions Inmar provides for retailers and brands looking for the control and security needed to activate purchase data for media, build sales attribution capabilities, and access to second-party data within the retail ecosystem unlike any other in the market'.

ownerIQ CEO Jay Habegger comments: 'Since our inception, ownerIQ's mission has always been to provide retailers and brands with a best-in-class technology and service solution to support the first and second-party data strategies that are critical to their marketing agenda. Today, thousands of customers use our CoEx platform to power their media network, data monetization program, ecommerce & in-store sales attribution and second-party data sharing. Now as a part of the Inmar family we have access to the resources of an incredible organization and a built-in network of retail partners that will allow us to continue our mission and set up Inmar as the leading provider in each of these categories'.

Web site: www.inmar.com .