Real Named President of LRW Group's Strativity

US-based insight firm LRW Group has appointed Elizabeth Real as President of its customer and employee experience consulting firm Strativity, replacing founder Lior Arussy, who will remain an advisor to the business.

New York-headquartered Strativity offers a multi-disciplinary approach to customer experience strategy design and implementation, combining proprietary research tools, strategic analysis, business planning and CX innovation design. Real (pictured) joins after serving as CEO of RealLuv Inc, before which, she was CEO, Europe for innovation firm ?What If!, where she spent eleven years. She began her career in the advertising world, in roles at Grey, McCann and Y&R.

In her new position, Real will guide company strategy and operations, while focussing on expanding Strativity's reach across the portfolio of clients within the LRW Group, which acquired Strativity in early 2018. LRW Group Chairman & CEO Dave Sackman, comments: 'We are thrilled to bring Elizabeth into the LRW family to lead Strativity. Her deep experience in customer-centered innovation and her track record in driving growth will be great additions to Strativity, LRW Group, and our collective clients'.

Web sites: www.lrwonline.com and www.strativity.com .