'Three or Four' Potential Buyers for Comscore

Comscore has completed a second round of discussions with potential buyers including Symphony Technology, according to reports.

Equities news and data service Dealreporter, cited on investor site seekingalpha.com , says 'three or four' private equity firms are in the mix, including Symphony Technology, the parent of Escalent. Symphony is also the owner, via its Connexity division, of one-time Comscore key competitor Hitwise, which announced it was closing last month due to forces beyond its control and linked to changes in privacy law which had already forced the closure of its clickstream data partner Jumpshot.

According to seekingalpha, sources say financing the Comscore deal 'could prove tough' due to the audience measurement pioneer's 'light EBITDA generation and 'limited' sales growth'. Having recovered from an all-time low of around $1.50 in August to just above $5 in January under new CEO Bill Livek (pictured) and with sale rumors beginning to circulate, Comscore's share price dipped again alongside underwhelming financials for 2019 at the end of February. It has continued a general downward trend since (admittedly alongside most of the world's shares given the effect on confidence of the Covid-19 pandemic), currently hovering just below $3.

Web site: www.comscore.com .