New Associate Partner for BritainThinks

London-based qual-led insight and strategy specialist BritainThinks has appointed former NatCen exec Carol McNaughton Nicolls as Associate Partner.

Launched in 2010 by Opinion Leader co-founders Deborah Mattinson and Viki Cooke and their former colleague Ben Shimshon, employee-owned BritainThinks offers strategic advice for political, corporate and not-for-profit clients. Its WorldThinks international division has a specific focus on reputation research.

McNaughton Nicolls (pictured) joins with a career spanning twenty years, including posts in academia and leading social research and commercial insight agencies. For the past more than five years she was a Director at insight consultancy Truth, and before this she worked for not-for-profit social research agency NatCen (National Centre for Social Research), latterly as co-Head of Crime and Justice Research. Earlier, she held research roles at the University of York, University College London, the University of Edinburgh, and homeless charity the Simon Community.

Commenting on the appointment, Mattinson said: 'We are delighted to welcome Carol to BritainThinks. Her expertise and experience will be valuable additions to our team'.

Web site: www.britainthinks.com .