Mitchell Rejoins IRI as EVP, Regional Client Growth

In the UK, Andrew Mitchell has returned to consumer data firm IRI as EVP of Regional Client Growth Delivery, responsible for leading and supporting the firm's commercial efforts.

IRI provides big data, predictive analytics and insights to help CPG, OTC health firms, retailers, financial services and media companies grow their businesses. Mitchell (pictured) joins from Publicis-owned data company Epsilon, where he served as SVP International sales; before which he was Global Commercial Director at video analysis specialist LivingLens. Earlier, he spent more than twenty years at IRI, latterly as SVP Sales Technology Solutions Group.

Baljit 'Bal' Dail, President of IRI, Global, comments: 'We are delighted to welcome back Andrew, who started his career with us. His extensive expertise at envisioning value solutions to help clients unlock growth opportunities combined with his wide industry expertise in artificial intelligence and machine learning, CRM and supply chain management will be a real asset for our team'.

Web site: www.iriworldwide.com .