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Asian Business Readership Survey 2004
Ipsos-RSL has announced results from its first Asian Business Readership Survey (ABRS) in three years. The survey provides planners with an understanding of 234,000 top business executives at the largest and most influential companies in the region.
Among the key findings, air travel has actually increased, despite the fact that fieldwork for the previous ABRS was conducted in 2001, prior to the September 11th attacks; and despite the impact of SARS during 2003:
| |
ABRS
2001 |
ABRS
2004 |
| Mean
personal air trips |
1.8 |
2.0 |
| Mean
business air trips |
4.1 |
4.3 |
|
