Asian Business Readership Survey 2004

Ipsos-RSL has announced results from its first Asian Business Readership Survey (ABRS) in three years. The survey provides planners with an understanding of 234,000 top business executives at the largest and most influential companies in the region.

Among the key findings, air travel has actually increased, despite the fact that fieldwork for the previous ABRS was conducted in 2001, prior to the September 11th attacks; and despite the impact of SARS during 2003:

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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