NPD Group Buys Analytics Firm Pricing Excellence

US-based researcher The NPD Group has acquired Pricing Excellence, a retail analytics company. Founder Nathan Krol joins NPD and will continue to lead the business for his firm's current product offerings Market Insight and Data Ladder, now potentially enhanced with NPD data.

NPD says it will leverage Pricing Excellence expertise and machine learning to enhance recently introduced tracking services for the Home Improvement industry. More generally, the buy complements its 'robust portfolio of information services' across more than twenty sectors with new methodologies, boosting its offer across emerging channels and allowing it to provide more granular data, faster.

CEO Karyn Schoenbart (pictured) comments: 'NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC. Covid has accelerated market shifting and introduced new layers of complexity and urgency. We're excited to be at the forefront of helping our clients navigate a new normal'.

NPD has services in nineteen countries worldwide, with operations spanning the Americas, Europe and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.

Web site: www.npd.com .