Blis Launches Tool to Target New and Lapsed Customers

Location data ad technology firm Blis has launched a tool called Prospect Targeting, which combines its location data with customer characteristics and online behaviour data to help brands find and target new and lapsed customers without reliance on personal data.

Blis uses location data to map real-world consumer behaviour, and earlier this year launched a product called Habits to Home Targeting, to help brands adapt their advertising for the new 'stay at home' world. Prospect Targeting combines behavioural information gathered from movement data, with consumer data relating to car and home ownership, household income and lifestyle, as well as demographic and socio-economic factors. In addition, the tool incorporates online behaviour data including from the apps consumers use, what web sites they browse, what games they play, and what times of the day and days of the week they use their devices.

CTO Aaron McKee (pictured) comments: 'With Prospect Targeting, we're giving companies an edge by enabling them to reach a whole new customer base with the precision of location-based retargeting and the scale of TV audience targeting. Connecting customer characteristics with online activity and Blis' real-world behavioural intelligence will help brands find more customers like the ones already buying and drive sales - both in store and online'.

Web site: www.blis.com .