Contentsquare Launches Atomic Labs Incubator

User experience (UX) analytics platform Contentsquare has launched an incubator-accelerator program called Atomic Labs, to help companies turn ideas into products and develop existing products for market. Live now in Paris, it will be rolled out in other countries next year.

Contentsquare helps businesses understand how and why users are interacting with their apps and web sites; combining behavioural data from billions of touch and mouse movements every day with artificial intelligence to help clients to measure the impact of their actions, and optimize the customer journey. Last month, the firm acquired accessibility software company Adapt My Web (AMW), which helps make digital content accessible to those with reading issues including visual impairment and dyslexia.

The new Atomic Labs initiative will support clients through Contentsquare's network, technology and people. The Incubator Program will help early-stage companies with their innovation and go-to-market efforts; while the Accelerator Program will help push forward existing product development and commercialisation. Startups will be able to access the algorithm and insights of the Contensquare platform, with support from R&D specialists and the data science and product team, business support from the sales and marketing teams, and an exec sponsor from either the company or its partner network.

Atomic Labs is led by recent hire Maxime Girardeau (pictured), formerly the Digital Transformation Lead at Microsoft France. Jonathan Cherki, company founder and CEO, comments: 'We are passionate about innovation, and excited to support emerging companies that share our sense of disruption. Atomic Labs will empower only the most innovative technology startups with a unique competitive advantage, as we offer support for them to scale fast by leveraging our best-of-breed patented technologies, partners and people - including the 200 people we have in our R&D team'.

Web site: www.contentsquare.com .