Further Launches 'Stream' Data Interrogation Tool

Online MR and technology company Further has added a feature called Stream, to help researchers sort and review data collected on its online qual platform Together, and 'get to insight quicker and with more confidence'.

Further develops online research communities, and provides services ranging from a self-service qual research platform, to managed services and full-service research. In August, the firm launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing.

Developed in collaboration with its qual research users, Further's new feature is designed to give researchers greater control and flexibility in how they organise, interrogate and explore their data. The firm says that for researchers that regularly run large scale online qual projects, being able to interrogate the data by activity, date stamp, participant, segment, theme, or whatever they need means the researcher can dive into participants' journeys and compare and contrast datasets side-by side.

Founder and CEO Stephen Cribbett (pictured) comments: 'We know through experience that researchers are hungry for more creative ways to explore their data and open up new lines of enquiry to uncover richer contextual insight. It's easy to feel overwhelmed by the volume of data generated by online qual projects and communities, so as with all of our platform features, our goal is to make it easier for researchers to do better research, quicker and easier.'

Web site: www.go-further.co .