Gracenote Debuts Personalized Imagery Tool

Nielsen's music, video and sports tech company Gracenote has launched a solution called 'Personalized Imagery', to help video services present the most appealing program images to viewers through their user interfaces, content carousels and program guides.

Gracenote, which was acquired by Nielsen in 2016, acts as a standard for music and video recognition, supported by entertainment data, featuring descriptions of 100 million tracks, TV listings for 85+ countries and statistics from sport leagues and competitions. The new tool uses its Video Descriptors - including mood, theme and scenario combined with cast information - to help optimize providers' content discovery experiences and third-party recommendations.

With Personalized Imagery, linear and streaming TV providers and connected device makers can dynamically display program images, capturing different aspects of a TV show or movie based on viewer preferences and previous consumption. Gracenote says that for example, a theme such as 'female bonding' might be the main element of a show that attracts one viewer's interest, while for another, its location or the presence of a favorite supporting actor could be the primary draw. Through the new solution, services can present the most appropriate images to individual viewers.

VP Product Kamran Lotfi (pictured) comments: 'Viewers looking for new shows to watch today rely on program guides and UIs to browse available content choices. But a huge opportunity exists to deliver highly personalized user experiences that highlight content in ways that resonate more with viewers. With Gracenote Personalized Imagery, we are offering TV providers a proven way to increase engagement with their content and maximize viewership on their platforms'.

Web site: www.gracenote.com .