GSK Named First MRS International Affiliate

Pharmaceutical company GSK has become the Market Research Society's (MRS) first International Affiliate - a designation developed as a 'mark of research excellence and best practice'.

Based on MRS' Company Partner Accreditation, the International Affiliate status was launched last year to enable a company to increase commercial opportunities and support the training and development of its insight and analytics teams, wherever they are based in the world. Benefits include use of the International Affiliate logo, access to online training and development programmes, and expert advice about data privacy and codes of conduct. To be eligible, organisations must employ at least one MRS Certified Member and support their local research association to ensure standards in their national market are upheld and promoted.

Companies and organisations en route to joining GSK are Mintel, Unilever, Savola Foods, NATO and on the agency side, Behaviorally. The programme now includes organisations from countries including Belgium, Egypt, the Republic of Sudan, and the US.

James Sallows (pictured), Head of Capability and Transformation at GSK Consumer Healthcare, comments: 'We are proud to become the first international MRS Company Partner. As we look to drive curiosity and deep human understanding across our global organisation, MRS provides our teams with access to powerful resources and growth opportunities regardless of where they may be physically working from'.

Web site: www.mrs.org.uk .