DDB North America Names Chief Data Officer

In New York, advertising and marcoms network DDB North America has appointed Jatinder Singh as Chief Data Officer.

Omnicom-owned DDB has more than 200 offices in over 90 countries, with an HQ in New York. Singh (pictured) joins after serving as Global Chief Marketing Sciences Officer for digital, data and CRM specialist Omincom Precision Marketing Group (OPMG). Earlier he worked for Havas Discovery as MD CRM & Global Healthcare Practice Lead; Universal McCann as EVP, Director of Measurement & Accountability; and WPP as SVP, Director, Strategy & Analytics.

In his new role, Singh will report to regional CEO Justin Thomas-Copeland, who since his arrival last year has championed data as a tool for marketers, and introduced new technology platforms to capture cultural insights and create scaled audience understanding.

Commenting on the appointment, Thomas-Copeland said: 'Jatinder will be instrumental in translating data insights into progressive, unexpected creative solutions that move mountains for our teams and clients and ensure that our creativity is always business accountable. He will be critical as we build out a DDB more integrated and creative than ever'.

Web site: www.ddb.com .